Public Relations Services in the UAE, Saudi Arabia, and MENA

We believe that great brands are built from great stories. As one of the leading agencies for public relations in the region, our strategic PR services are designed to amplify your narrative, protect your reputation, and drive meaningful engagement across media channels. Whatever your agenda, we offer end-to-end communication campaign strategies built on relationships, trust, clarity, and tailoring.

Our public relations strategy goes beyond media coverage to build influence, credibility, and alignment with the communication standards expected across modern industries.

Our Core Public Relations Offerings

• Media Relations Strategy: Building strong relationships with journalists, editors, and contributors to secure meaningful coverage in print, digital, and broadcast outlets.
• Press Release Development & Distribution: Creating well-crafted press materials and placing them through trusted regional and international networks.
• PR Campaign Strategy: Developing and executing targeted public relations campaigns tied to your business objectives, product launches, or market positioning.
• Editorial Outreach & Media Opportunities: Securing interviews, features, op-eds, and listings that build positive publicity, strengthen visibility, and enhance brand reputation online and offline.
• Thought Leadership: Positioning executives and brand voices as credible authorities through expert commentary, keynote visibility, and content that builds trust and recognition.
• Crisis and Issues Management: Providing strategic PR support during high-pressure moments, including media holding statements, stakeholder messaging, and reputation safeguarding.
• Event and Activation Support: Managing PR around key moments, from pre-launch press engagement to on-site media handling and post-event coverage.

Why Choose C&B for PR in the Middle East

• Established media contacts across the GCC
• Years of experience mean your story gets told by the right people
• Bilingual content creation in Arabic and English
• Local nuance meets international clarity
• Sector-spanning expertise

Case Studies / Success Stories

View our case studies

GCC Public Relations – Market Trends

Audiences now consume information across a wide and constantly shifting range of digital platforms. While the focus has expanded, traditional media still holds relevance and must not be overlooked. Communication is inherently multi-channel – each publishing point matters and has to be expertly appreciated as usage patterns continue to evolve.

Public relations in the Gulf is increasingly focused on strategic planning, with demand growing for campaigns that combine media relations, engagement, and stakeholder communication in a coordinated way.

Key talking points can gain momentum rapidly, attracting intense scrutiny. Brands that are not closely monitoring where conversations happen – or how they unfold – risk being left behind or exposed for missing the moment.

Both government entities and private organisations are placing greater importance on public trust, transparency, and ethical communication. High-profile events and regional business summits have demonstrated the value of culturally attuned messaging that resonates locally while maintaining global relevance.

At Cicero & Bernay, we act as advisors, applying a proven methodology that pinpoints brand needs with accuracy and guides strategic communication that delivers lasting impact.

Frequently Asked Questions (FAQ)

Q1. What does a public relations agency do?

A PR agency helps shape how the public and media perceive your brand. It supports your objectives by positioning your brand with the right audiences and strengthening credibility, equity, and value. Services include managing media relations, crafting key messages, issuing press releases, organising events, and guiding communication during crises.

Q2. How is PR different from advertising?

Advertising focuses on short-term campaigns, visibility, and brand look-and-feel. PR centres on values, reputation, and long-term credibility. It connects brands with audiences on a deeper level, telling the story behind the brand and building relationships through earned attention. While advertising drives tactical exposure, PR creates sustained resonance and trust.

Q3. How do I measure the ROI of PR?

We track KPIs like media reach, tone, sentiment, coverage volume, social engagement, and conversion uplift from strategic campaigns.

Related Services

• Content Creation (including Video Production)
• Event Management and Brand Activations
• Influencer Marketing and Talent Engagement