Crisis Communication Services in Dubai, Saudi Arabia and MENA
Reputations take years to build, but only moments to damage. While issues like data breaches, executive misconduct, supply chain failures, and public backlash are among the more familiar scenarios, the real challenge is being prepared for the unexpected. It matters less whether a crisis is predictable and more that there is a rigorous, pre-defined process in place to respond swiftly and appropriately. The way a brand acts in the critical first hours often determines how it is perceived for years to come.
At Cicero & Bernay, we deliver comprehensive crisis communication and reputation management services designed to keep clients in control during challenging times. From internal coordination to public response, our team provides clear and considered guidance that protects brand credibility and reinforces stakeholder confidence. We respond with focus and adaptability – supporting your timelines through uncertainty, risk, and reputational pressure.
What Our Crisis Communication Services Cover
- Crisis Preparedness Planning: Development of bespoke crisis playbooks, holding statements, and internal response workflows to make sure you’re ready before a crisis hits.
- Real-Time Crisis Management: 24/7 availability and active coordination with media, partners, and internal teams during unfolding situations.
- Media Response & Monitoring: Crafting and delivering clear, calm messaging for press and public audiences, while monitoring sentiment and coverage across all channels.
- Stakeholder Messaging: Tailored communication for employees, customers, partners, investors, and regulators – built to reassure and retain trust.
- Post-Crisis Recovery Strategy: Reputation rebuilding, narrative reset, and long-term perception management to aid you in moving forward stronger.
Why Choose C&B for Crisis and Reputation Management
- Decades of experience in crisis PR across sectors
- Tactical and strategic advisory under pressure
- Bilingual communication customised to numerous groups
- 24/7 availability across multiple time zones
- Trusted by government bodies and multinational brands
Case Studies / Success Stories
Crisis PR – Market Context
In the UAE and wider Gulf region, public sentiment is fast-moving, highly connected, and culturally nuanced. Public trust can shift rapidly depending on how brands react to unfolding events – especially on social platforms where misinformation spreads quickly.
Increasingly, brands are judged both by their errors and by how transparently and swiftly they respond. With regulators and the public demanding accountability, organisations must have strategies in place to manage the message and the moment.
At C&B, we help clients anticipate reputational risks and respond with confidence so it results in compliance, clarity, and consistency from crisis to recovery.
Frequently Asked Questions (FAQ)
Q1. What is crisis communication?
Crisis communication refers to the strategies and messaging used by an organisation to respond to an unexpected event that threatens its reputation or operations.
Q2. Why should an agency develop my crisis comms plan?
Ideally, before a crisis happens because preparedness is key. We help clients build crisis response plans proactively, and also offer rapid support during live situations.
Q3. How long does it take to recover a damaged reputation?
It depends on the scale of the issue and how the response is handled. With a well-executed strategy, many brands can regain trust and credibility over time, but correct, tactical comms in the moment can have an enormous impact.
Related Services
- Public Relations and Media Outreach
- Thought Leadership and Executive Positioning
- Copywriting
- Influencer Engagement
Protect Your Reputation Before It’s Tested
Our crisis consultants are ready to support you – regardless of the stage you find yourselves in.
Assembling a strategy that safeguards your reputation when it matters most is what we do best.