Social Media Management Services in Dubai, Saudi Arabia and MENA
At Cicero & Bernay, we use social media to connect your brand with the audiences that matter most. Our services cover everything from platform strategy and content planning to community engagement, influencer partnerships, and performance tracking. This becomes even more effective when paired with our high-level creative production.
Each platform is treated with precision, applying best practice tailored to its audience and behaviour. There is no duplication; every channel is approached with agility, trend-awareness, and a clear strategic purpose.
We approach each channel with intent – balancing tone, timing, and targeting. Some campaigns focus on building awareness, others on strengthening service branding or driving conversions through paid advertising. In every case, we develop content and strategies that reflect your identity and keep pace with your goals as they evolve.
Our Core Social Media Services
- Platform Strategy & Planning: Selecting the right platforms based on your objectives and audience, and building a structured plan to guide all activity.
- Content Creation & Scheduling: Developing tailored content formats – posts, stories, reels, infographics, etc. – and publishing them according to a relevant, data-informed schedule.
- Community Management & Engagement: Responding to comments, encouraging discussion, and maintaining an active and authentic presence across your social channels.
- Influencer Collaboration: Identifying and activating influencers whose audiences align with your brand – building credibility and amplifying your reach.
- Paid Social Media Advertising: Planning, executing, and optimising social media ads to increase visibility, engagement, and conversions, while keeping social media advertising costs effective and ROI-focused.
- Analytics & Optimisation: Tracking metrics like reach, clicks, engagement, and conversions, then using that insight to refine messaging, formats, and timing.
Why Choose C&B for Social Media Marketing
- Connecting organic and paid efforts into one cohesive, results-driven strategy
- Strong creative built on strategic intent, designed to engage, convert, and resonate
- Bilingual content, cultural fluency, and sector-wide experience across MENA
- Regular performance tracking and agile content optimisation
- Influencer, creator, and partnership integrations built into the plans
- Full in-house production capabilities, from short-form video to statics and carousels
Case Studies / Success Stories
Social Media Trends in the Gulf
Social media advertising across the UAE and Saudi Arabia is a key lever in brand building, customer acquisition, and everyday communication. With Gen Z shaping trends and brands expected to respond in real time, reactive posting won’t cut it anymore.
Advertisers are shifting budgets towards targeted, narrative-driven formats – especially video – and using analytics to drive iteration at speed. Social network advertising is increasingly tied to business outcomes, with brands under pressure to justify social media advertising costs and measure impact precisely.
At C&B, we help brands navigate this shift – combining creative storytelling with structured strategy and paid support that achieves visible, trackable results.
Frequently Asked Questions (FAQ)
Q1. What does a social media marketing agency do?
We manage your brand’s presence across platforms – planning content, engaging audiences, working with influencers, and running social media advertisements.
Q2. How much does social media advertising cost?
It depends on your audience size, platform, ad type, and campaign goals. We’ll recommend a budget that’s tailored and cost-efficient.
Q3. What’s the difference between organic social and paid?
Organic content builds presence and engagement over time. Paid social media advertising accelerates reach and targeting with measurable results.
Related Services
- Content Creation (including Video Production)
- Influencer Marketing and Talent Engagement
- Copywriting
Let’s Make Social Work for You
Ready to improve your presence or scale your performance through paid social media?
Speak to our expert team to build a strategy that makes every post count.