Brand Strategy Services
At Cicero & Bernay, branding is more than just creating a logo, we see branding as the foundation for how the audience perceives and engages with you. Our brand strategy and identity development services help articulate your market position and communicate who you are and where you’re headed.
This groundwork carries through into your messaging, design, digital presence, public relations, and more – bringing consistency and clarity to how your brand is experienced across channels.
Our Core Branding Services
- Brand Positioning Strategy: Clarifying where you stand in the market and what makes you different – based on audience insight, competitor analysis, and business priorities.
- Visual Identity Design: Developing logos, colour palettes, and typography that reflect your brand’s essence and communicate your personality consistently across all formats.
- Brand Voice and Messaging: Establishing a distinctive tone of voice, key messages, and narrative that support unified communication across all platforms and teams.
- Brand Guidelines and Style Systems: Creating reference documents that cover visual standards, language usage, and tone – so that internal teams and partners remain on-brand at every touchpoint and new campaign.
- Collateral and Application Design: Applying your identity across the full range of branded materials, from stationery and packaging to presentations, digital assets, and more.
- Rebranding and Brand Evolution: Refreshing or refocusing established identities to reflect new audiences, markets, or goals – without losing the recognition and trust you’ve already earned.
Why Choose C&B for Branding in the Middle East
- Strategies backed by insight, audience understanding, and long-term value
- Culturally relevant design fluency
- Cohesive rollout across channels and activations
- Experience across industries, sectors, and government entities
- In-house creative, digital, PR, and strategy teams
- Consistent brand guardianship from brief to execution
Case Studies / Success Stories
Branding in the UAE and Saudi Arabia – Market Trends
In the two Gulf nations that stand out most strongly, identity design is becoming more complex and considered. While many brands continue to draw from traditional references, today’s audiences are highly design-aware, digitally engaged, and responsive to authenticity across all channels.
To resonate, an identity must be distinctive, consistent, and fluent in both Arabic and English. It also needs to reflect evolving values – such as innovation, sustainability, and social responsibility.
Clients are placing greater importance on culturally intelligent design and messaging that can work across regions without losing coherence. At Cicero & Bernay, we create identities that remain relevant across markets and are built to last.
Frequently Asked Questions (FAQ)
Q1. What is brand identity development?
Brand identity development is the process of defining how your brand looks, sounds, communicates, and is understood by the public – through visual elements, messaging, tone, and positioning.
Q2. How long does it take to develop a brand strategy?
Timelines vary depending on complexity. A full brand strategy and identity system typically takes 4-6 weeks. However, even a single focused session can give you a fresh perspective and a strong starting point within days.
Q3. Do you offer rebranding services?
Yes. We work with existing brands to reposition or refresh their identity while maintaining recognisability and customer trust.
Related Services
Build a Brand with Meaning
Are you looking to define or refine how your business is presented?
Our team will help you find your voice, mould your identity, and establish your presence for the long term.