Copywriting Services in Dubai, Saudi Arabia and MENA
Words carry weight – sometimes immense, other times just enough to show you’re there. From the very beginning of marketing, effective copy has helped audiences understand, engage, and act.
At Cicero & Bernay, we recognise that copywriting powers campaigns, sculpts brand voices, and drives results across sectors and platforms.
From luxury and government to tech and retail, our writers craft content with precision, creativity, and insight – translating business objectives into stories that land.
Our Core Copywriting Services
- Brand Voice and Narrative Development: Creating a cohesive and distinctive tone of voice applied across messaging frameworks, style guides, and content touchpoints.
- Advertising and Campaign Copy: Writing taglines, headlines, and ad content across print, digital, and outdoor placements.
- Editorial Content: Developing press releases, white papers, feature articles, op-eds, interviews, statements, profiles, and Q&As – the foundation of authoritative communication.
- Product and Service Descriptions: Compelling, benefits-led descriptions for e-commerce, packaging, and catalogs – optimised for clarity and conversion.
- Website and Digital Copy: Crafting web copy that improves readability, SEO, and brand fit – from homepages to FAQs.
- Corporate and Investor Messaging: Reports, investor decks, and internal communications that maintain precision and professionalism.
- SEO and Longform Content: Optimised blogs, guides, and editorial content designed to rank and engage.
- Social and Platform Copywriting: Captions, hooks, intros, and content tailored for each platform’s unique rhythm.
Why Choose C&B for Copywriting in the Middle East
- Cultural fluency in Arabic and English
- Clear, precise, and brand-aligned messaging
- Balance between local nuance and global storytelling
- Focus on accuracy, clarity, and impact
Case Studies / Success Stories
Why Copywriting Still Matters
In a new era of AI-generated content, copywriting remains one of the most powerful tools to define brand perception.
Strong writing builds clarity, trust, and memorability – while weak writing leads to confusion and disengagement.
In the Middle East’s multi-language, multi-platform landscape, every line matters. At Cicero & Bernay, our writers deliver thoughtful, impactful, and results-driven copy for every audience.
Frequently Asked Questions (FAQ)
Q1. What industries do you write copy for?
Our writers have produced content for technology, real estate, finance, hospitality, automotive, government, and retail – adapting messages to suit each audience. Our methodology also equips us to create effective copy for any industry our brands represent.
Q2. Do you offer Arabic and English copywriting?
Yes. Our bilingual editors preserve tone, meaning, and cultural nuance across both languages. We can also provide translation into other languages based on project requirements.
Q3. How do you capture a brand’s tone of voice?
We start with discovery sessions and a review of your current assets, then create tone guides that unify content across platforms.
Q4. Can you work on large-scale or multi-language campaigns?
Yes. We deliver campaigns across multiple regions, languages, and media platforms.
Q5. Do you also support naming, slogans, and branding content?
Absolutely. We develop verbal identity elements like brand names, taglines, and messaging frameworks tailored to your goals.
Related Services
- Brand Strategy and Identity Development
- Public Relations and Media Outreach
- Content Creation (including Video Production)
Copy Our Way
In the beginning was the word, and the right one still matters.
Tell us what you need, and we’ll get writing.