Media Planning and Buying Services in Dubai, Saudi Arabia and MENA
Effective media buying starts with knowing your audience – where they spend time, what grabs attention, and what drives action.
At C&B, we position your campaigns strategically to reach the right people, at the right time, in the right place.
Our Media Buying Services
- Media strategy development, audience targeting & channel selection
- Budget allocation and planning
- Negotiation with vendors for better rates and prime placements
- Media research and analysis based on real trends
- Media placement and scheduling
- Creative coordination and asset adaptation
- Performance tracking and KPI monitoring
- A/B testing and campaign optimisation
- Vendor and partnership management
- ROI reporting and analysis
Why Choose C&B for Media Planning
- Experience across traditional and digital platforms
- Strong vendor relationships with regional and international media
- Market-specific expertise across GCC and wider MENA
- Transparent performance tracking and ROI-focused delivery
- Integrated planning with creative, PR, and content teams
Case Studies / Success Stories
Media Buying Matters
Audience behaviours evolve rapidly. What worked last year may not work today.
Smart planning and optimisation ensure campaigns achieve visibility, precision, and results without wasted budgets.
Frequently Asked Questions (FAQ)
Q1. What does media planning and buying involve?
Audience insights, channel selection, vendor negotiations, content placements, and real-time performance monitoring.
Q2. What platforms do you work with?
Digital, social, programmatic, outdoor, TV, radio, and print placements.
Q3. Can you support both small and large-scale campaigns?
Yes. We manage everything from focused activations to multi-region launches.
Related Services
Let’s Talk Placements That Perform
Media isn’t static, and your strategy shouldn’t be either.
Let us design a smart, optimised media plan tailored to your goals.