Thought Leadership and Executive Positioning Services in Dubai, Saudi Arabia and MENA
Most of today’s influential brands are fronted by individuals who are both visible and credible. At Cicero & Bernay, we work with founders, executives, and senior spokespeople to build authoritative profiles that enhance reputation, attract opportunity, and strengthen their presence across industry platforms.
Our thought leadership and executive positioning services are developed case by case – through authored content, media features, keynote appearances, and stakeholder messaging that reflect each client’s expertise and direction.
Some seek greater visibility or industry impact, while others are preparing to lead on critical issues or enter new markets. Whatever the objective, we compose narratives that hold weight and support wider business goals.
Our Core Executive Positioning Services
- Executive Media Profiling: Positioning key individuals as trusted voices through interviews, features, and expert commentary in targeted media outlets.
- Authored Content and Opinion Pieces: We craft bylined articles, op-eds, and LinkedIn posts that reflect your expertise with clarity and character. Every piece is developed to showcase knowledge, spark engagement, and offer a distinct point of view – written in your voice and grounded in your experience.
- Speaker Engagements and Panels: Identifying, securing, and preparing speaking opportunities at relevant conferences, industry events, and high-level forums, according to the volume that suits the individual.
- Broadcast Appearances: Pitching and managing appearances across radio, TV, and podcasts to extend the executive voice into public and digital discourse.
- Messaging and Profile Development: Crafting detailed speaker bios, talking points, and digital presence audits that match the executive’s brand and strategy.
- Leadership Visibility Campaigns: Running integrated visibility programmes that combine PR, social content, and direct audience engagement over time.
Why Choose C&B for Executive Thought Leadership
- Proven experience elevating C-suite voices across industries
- Our executive team takes the time to understand your brand and leadership vision
- Strong relationships with regional and international media
- Culturally fluent positioning in both Arabic and English
- Strategic messaging that supports both brand and business growth
Case Studies / Success Stories
Executive Positioning in Today’s Market – Insights
Since the rise of LinkedIn and similar professional platforms – alongside long-established business publications – executive visibility has become deeply linked to brand influence and market authority.
Leadership narratives now need to be strategic, credible, and values-driven. Whether speaking on innovation, responding to regulatory shifts, or commenting on complex issues, executives are expected to communicate with foresight and precision.
In the Middle East, where media environments evolve rapidly and international attention continues to rise, credibility must travel across cultures, languages, and formats.
At Cicero & Bernay, we build strategic frameworks that support executive voices, strengthen reputations, steer conversations, and cultivate long-term influence.
Frequently Asked Questions (FAQ)
Q1. What is executive positioning?
Executive positioning is the strategic promotion of business leaders as credible, influential voices through media, events, and content. This builds trust, authority, and recognition — with a direct positive impact on the brand they represent.
Q2. Is thought leadership just about writing articles?
No. It includes a range of activities – authored content, media interviews, keynote appearances, social engagement, and internal messaging – all working together to elevate perception and profile.
Q3. Can you help executives who are camera-shy or less public-facing?
Yes. We work discreetly and strategically, offering ghostwriting, media coaching, and lower-profile channels to build influence comfortably and effectively.
Related Services
Make Your Voice Matter
Whether you’re a founder, CEO, or rising executive in any industry, your voice can drive meaningful impact.
Let us help you find the right platforms, pen powerful messages, and be heard where it counts.