A Shift in Consumer Behavior
A couple of weeks ago, I shared my views on digital video marketing with an example describing where it’s headed. From what I’ve witnessed on social media, it is going to be one of the most powerful revenue-driven methods to use.
Terrestrial television is not as widely viewed today as it used to be, with most consumers making the move online thanks to Netflix, Amazon Prime, Hulu, STARZ PLAY, YouTube Premium, Facebook Watch, SHAHID, and many more. Not to mention, another very common form of entertainment is social media, with everything from Instagram Stories to Snapchat Streaks on display. Everyone has access to a platform, has something to say, or both.
The Rise of Video Content
Video is a medium where you can build and document your services, activations, and products. Brands have started to take advantage of this shift by solidifying their video presence, leading more and more consumers to opt for video-based information rather than print. According to Forbes, 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video marketing is cost-effective, which means you can shoot a simple-yet-powerful, high-quality video using your phone and reach a large audience at no cost by simply uploading it to a popular platform.
Tips for Successful Video Marketing
Here are some tips that you can use to promote your brand.
- Make use of the internet. You can start producing a well-scheduled series of content to publish online and expose your brand to the world.
- Hire a communications agency that can provide you with suitable content production and has the right tools to create instant content.
- Seek out a strategist to help plan how video content will be implemented into your entire business.
- Turn your press releases into videos updates to communicate your message and inform people of your brand launches, events, and other activities.
- Use social media to engage with your audience as it has become the foremost point of contact for customer support and enquiries.
- Make your video content interesting, as it will generate engagement and increase loyalty.
- Use live video broadcasting to engage with your audience and show sneak peeks of products or updates.
- Keep your videos short to have a higher completion rate and retain interest
In a nutshell, there’s no denying that the majority of today’s consumers are visual people.
Amine Mneimne is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me