PR Case Studies in Dubai | Cicero & Bernay Communication Advisory

Hammer-Proof Marketing: How OPPO Reno 12 Won 3.8M Views by Taking Hits Head-On
Social media content ﬁlm
A Blooming Reminder: How INFINITI Reframed Breast Cancer Awareness Beyond October
Cause-led brand campaign
#LookUp: A Guinness World Record That Turned 10 Years into 83 Million Engagements
Brand milestone celebration
Selling Serenity: Launching Palm Jumeirah’s Dream Lifestyle in 30 Days
Real estate launch experience
From Filters to 300% Sales Lift: OPPO’s TikTok Challenge That Took Over the GCC
Influencer & TikTok activation
From Silence to Share of Voice: How Azizi Achieved a Remarkable 600% Growth in One Year
Corporate communications strategy
From Massage Cards to Lifelines: How CDA Sparked 1,678 Calls in 30 Days
Public awareness activation
The Citywide Hunt: Turning Zayed’s Values into 15M+ Impressions with Dubai Cares
Community engagement campaign
Doubling the Spotlight: How SIKKA Became the Talk of the Region
Cultural PR & media relations
Al Wasl FC – Bringing worldwide exposure to the greatest of all time
Sports PR & global media exposure
INFINITI Q50s Red Sport 400 – A grand unveiling
Automotive launch experience
wasl Asset Management Group – Inspiring employees
Internal communications transformation
Capital Centre Arjaan Rotana – A grand opening in the nation’s capital
Hotel launch event
Hamdan bin Mohammed Heritage Center Championships & El Beit Poetry Festival
Heritage event media engagement
Beam School – Educating the educators
Education award PR
Fakih IVF – A healthy public relations showcase
Healthcare PR under regulation
Publinet – ‘Happy-ness’ is the key to success
Employee engagement programme
Just Salad – Serving excellence, somewhere new
Restaurant market entry campaign
Dubai Land Department – Record breaking coverage
CSR world record activation
Dubai Media Incorporated – Preparation is key
Crisis communication strategy
wasl Asset Management Group – Building a community connection
Corporate reputation campaign
Drake & Scull – Financial success in the face of a downturn
Corporate financial communications
Dubai Ladies Polo Tournament – Playing for a good cause
Sports charity event promotion
KFC – Delivering taste, everywhere
Experiential stunt marketing
Dubai Sports Council – Making 90 days matter
Global sports conference PR
Juma Al Majid Est. – Driving community engagement
Employee recognition programme
TGI Friday’s – Same day, different experience
Restaurant brand relaunch
Cinnabon – The icing on a great campaign
Retail anniversary activation

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These are a few of our favourite things.

Hammer-Proof Marketing: How OPPO Reno 12 Won 3.8M Views by Taking Hits Head-On

A Blooming Reminder: How INFINITI Reframed Breast Cancer Awareness Beyond October

#LookUp: A Guinness World Record That Turned 10 Years into 83 Million Engagements

Selling Serenity: Launching Palm Jumeirah’s Dream Lifestyle in 30 Days

From Filters to 300% Sales Lift: OPPO’s TikTok Challenge That Took Over the GCC

From Silence to Share of Voice: How Azizi Achieved a Remarkable 600% Growth in One Year

From Massage Cards to Lifelines: How CDA Sparked 1,678 Calls in 30 Days

The Citywide Hunt: Turning Zayed’s Values into 15M+ Impressions with Dubai Cares

Doubling the Spotlight: How SIKKA Became the Talk of the Region

Al Wasl FC – Bringing worldwide exposure to the greatest of all time

INFINITI Q50s Red Sport 400 – A grand unveiling

wasl Asset Management Group – Inspiring employees

Capital Centre Arjaan Rotana – A grand opening in the nation’s capital

Hamdan bin Mohammed Heritage Center Championships & El Beit Poetry Festival

Beam School – Educating the educators

Fakih IVF – A healthy public relations showcase

Publinet – ‘Happy-ness’ is the key to success

Just Salad – Serving excellence, somewhere new

Dubai Land Department – Record breaking coverage

Dubai Media Incorporated – Preparation is key

wasl Asset Management Group – Building a community connection

Drake & Scull – Financial success in the face of a downturn

Dubai Ladies Polo Tournament – Playing for a good cause

KFC – Delivering taste, everywhere

Dubai Sports Council – Making 90 days matter

Juma Al Majid Est. – Driving community engagement

TGI Friday’s – Same day, different experience

Cinnabon – The icing on a great campaign