Influencer Marketing and Talent Engagement in Dubai, Saudi Arabia and MENA
In modern marketing, the messenger matters almost as much as the message. At Cicero & Bernay, our influencer marketing and talent engagement services are designed to connect your brand with the right voices – credible creators who speak to your demographics with fluency, relevance, and impact.
From talent identification and outreach to campaign development and performance reporting, we provide the entire spectrum of influencer marketing services grounded in strategy, cultural understanding, and results.
If you’re looking to activate local micro-influencers, collaborate with high-reach personalities, or simply bring fresh creative energy into your brand storytelling, we construct every campaign around your goals, budget, and platform needs.
Our Core Influencer Marketing Services
- Influencer Strategy and Planning: We develop a clear influencer engagement roadmap tied to your marketing objectives – assembled around platform insights, audience data, and campaign tone.
- Talent Identification and Shortlisting: From thousands of digital creators, we identify personalities who fit your brand and connect with the audiences you want to reach – balancing reach, credibility, and content style. Using advanced analytics, we select partnerships that are both authentic and creatively aligned.
- Outreach and Partnership Structuring: We engage influencers through clear, mutually beneficial briefs and manage every part of the collaboration – from confirming alignment with brand direction to handling contracts, deliverables, timelines, and platform-specific strategies.
- Content Guidance and Review: We help talent stay on-brand while maintaining authenticity – offering direction, approvals, and support across visual, video, and captioned content via our specifically dedicated teams.
- Campaign Execution: We handle the logistics – from sending products to coordinating post timings – ensuring smooth rollouts that align with your wider marketing calendar.
- Performance Tracking: We measure performance through impressions, engagement rates, audience sentiment, and content effectiveness, delivering clear post-campaign analysis.
Why Choose C&B for Influencer Campaigns in the Gulf
- Deep relationships with bilingual talent across industries
- Strategy-led influencer planning and activation
- Seamless integration with PR, social, and creative teams
- Scalable approach – from micro-influencers to regional icons
Case Studies / Success Stories
UAE and KSA Influencer Marketing Trends
In the Gulf, influencer engagement is a dynamic and rapidly evolving space. The region has one of the highest digital engagement rates globally, with particular momentum across youth segments.
Creators are no longer mere spokespeople – they operate as mini media platforms, with loyal followings, real-time reach, and strong audience trust. However, that trust only holds if the partnership feels authentic.
With bilingual audiences consuming content across TikTok, Instagram, YouTube, and Snapchat, as well as newer platforms, brands are expected to show up with credible, native content. Authenticity matters more than polish, and success is measured beyond vanity metrics.
Brands are increasingly moving away from one-off influencer posts and towards long-term partnerships with creators who can act as ambassadors, collaborators, and drivers of campaign narratives.
At C&B, we manage these relationships with purpose – offering consistency, compliance, and commercial value.
Frequently Asked Questions (FAQ)
Q1. What does an influencer marketing agency do?
We manage all aspects of working with influencers – from planning and recruitment to content development and performance tracking.
Q2. How do you choose which influencers to work with?
We consider alignment with your brand tone, budget, audience demographics, platform presence, past collaborations, and engagement quality – not just follower count.
Q3. Can you engage influencers in both Arabic and English?
Yes. We work extensively with bilingual talent across the UAE, Saudi Arabia, and beyond, so campaigns feel locally relevant and culturally resonant.
Related Services
- Social Media Management
- Public Relations and Media Outreach
- Content Creation (including Video Production)
Work with the Right Talent
Are you seeking to launch an influencer campaign or find the right creators for your next initiative?
Allow us to build a strategy that pairs the right voices with your brand objectives – clearly, credibly, and with purpose.