Hook
Who in the UAE didn’t know when Diego Maradona became coach of Al Wasl FC?
The challenge
The club needed to maximise global exposure for its high-profile signing of one of football’s most legendary icons.
The solution
C&B led the official press conference announcing Maradona as head coach. Around 150 local, regional, and international media attended, generating widespread coverage.
The impact
Media exposure for Al Wasl increased by 3,000% in nine months. The club’s association with the Argentine continues to resonate globally, linking Dubai with football prestige.