Hook
It’s rarely easy, but we make it look like it is – ask Azizi
The challenge
By 2018 Azizi Developments had no comms strategy, a slowing market, and restless investors.
The solution
We launched the ‘Year of Construction,’ built transparency into every channel, and put the CEO front and centre through media, panels, and social.
The impact
Share of voice rose from 2% to 14%, sentiment flipped, and the CEO became a recognised voice on Bloomberg, Reuters, and Dubai Eye, even offering his personal phone number to viewers once.

