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From Silence to Share of Voice: How Azizi Achieved a Remarkable 600% Growth in One Year

Corporate communications strategy

Hook

It’s rarely easy, but we make it look like it is – ask Azizi

The challenge

By 2018 Azizi Developments had no comms strategy, a slowing market, and restless investors.

The solution

We launched the ‘Year of Construction,’ built transparency into every channel, and put the CEO front and centre through media, panels, and social.

The impact

Share of voice rose from 2% to 14%, sentiment flipped, and the CEO became a recognised voice on Bloomberg, Reuters, and Dubai Eye, even offering his personal phone number to viewers once.

C&B knows exactly who to call when the phone stops ringing.