Hook
How do you raise the profile of a successful educational organisation?
The Challenge
Beam, the education arm of Bukhatir Group, wanted to highlight its receipt of the prestigious Promethean Award – the only Middle East organisation to win it.
The Solution
C&B organised a small ceremony attended by KHDA officials, teachers, and media, positioning Beam as a pioneer in innovative teaching practices.
The Impact
Coverage worth $120,000 was secured, reinforcing Beam’s reputation as a leading education provider in the region.