Hook
How do you create buzz around another flagship hotel opening?
The challenge
Rotana wanted a strong launch for Capital Centre Arjaan, its second property in Abu Dhabi’s business district, highlighting features like extended-stay options for business travellers.
The solution
C&B organised the grand opening, attended by top executives and regional media. The press kit included speeches, bios, feature articles, and reviews to highlight the hotel’s unique offerings.
The impact
Representatives from 30 media outlets attended, generating widespread positive coverage across newspapers, lifestyle media, blogs, and online platforms.