Hook
Sensitive issues deserve sensible approaches
The Challenge
The Community Development Authority wanted to raise awareness of child abuse, but in a way that stopped someone in their tracks without relying on billboards.
The Solution
Cards that once promoted massage parlours were swapped with stark reminders of childhood innocence, urging the public to stay alert.
The Impact
Within a month, 5,000 cards sparked 1,678 calls, leading to 1,400 active cases.