Hook
What do you do when an economic crisis threatens your plans?
The challenge
Listed on the Dubai Financial Market during the 2008 downturn, Drake & Scull faced scepticism from investors and a lack of awareness among real estate and financial audiences.
The solution
C&B created a corporate communications programme to highlight the company’s financial strength, diversification, and global reach. Messaging was delivered through media relations and CEO profiling to reassure stakeholders.
The impact
The campaign secured extensive positive media coverage that reinforced trust in the company and positioned its CEO as a respected industry leader.