Hook
A scavenger hunt that turned art into action.
The Challenge
To mark the Year of Zayed, Dubai Cares wanted a campaign that celebrated UAE values while engaging the community in a fresh way.
The Solution
We helped the company make the most of a collaboration with local artists on themes like giving, kindness, and gratitude, then to transform their designs into glowing acrylic bulbs hidden across Dubai for the public to find.
The Impact
6,100 participants, 79,030 website clicks, 15.2M impressions, 7,400 app downloads, and over 1M video views.