Hook
When art meets access, the city listens.
The Challenge
Dubai Art Season’s flagship fair needed bigger visibility and deeper media engagement across the UAE and GCC.
The Solution
We embedded journalists directly into SIKKA: on-ground presence, daily visits, artist interviews, and a suite of pre-planned content.
The Impact
303 pieces of coverage (double the year before) – 77 print, 207 online, and 19 broadcast features. Media value reached $1.85M and PR value $2.8M, doubling overall hits and spotlighting emerging artists.