Hook
How do you get people to notice an issue they already know?
The challenge
The Dubai Land Department wanted to raise awareness of autism, a familiar but often overlooked issue, through a CSR activity that would engage the public.
The solution
C&B staged a Guinness World Record attempt using 300,000 sticky notes to create a mosaic of the autism awareness ribbon with the message ‘Together for a Better Future’.
The impact
The initiative both broke the record and also positioned Dubai as a compassionate city that cares for all members of its society.