Hook
How do you ‘unleash the potential’ of an automotive reveal?
The challenge
Arabian Automobiles Company tasked C&B with unveiling the all-new INFINITI Q50s Red Sport 400 in a way that reflected its state-of-the-art technology.
The solution
Using 3D video mapping and brand journalism, C&B pulled back the curtain on the region’s largest video billboard, showcasing inspirational stories of human potential linked to the car’s features – from a weightlifter’s strength to an acrobat’s precision.
The impact
The campaign sparked social media buzz as audiences shared their own videos of potential, creating vibrant online engagement around the launch.