Hook
What good things happen when you reward federal employees?
The challenge
In partnership with the Federal Authority for Government Human Resources, Juma Al Majid Est. launched Emtiaz, a large-scale initiative offering privileges to federal employees. The challenge was to communicate its impact across both the public and private sectors.
The solution
C&B supported the initiative by promoting awards, promotions, and exclusive discounts on Hyundai vehicles, paired with exceptional after-sales service. The programme positioned Hyundai as a trusted partner in employee recognition.
The impact
The initiative engaged over 70,000 federal staff members and built stronger ties between government and business, creating a model that others followed.