Hook
How do you get a welcome to the neighbourhood?
The challenge
New York-based Just Salad wanted to introduce its concept to Dubai – not as merely another healthy restaurant, but a standout player with unique offerings.
The solution
C&B invited media to experience the brand first-hand, highlighting 75+ fresh toppings, 30 dressings, and the option to create custom bowls or wraps. Pre-event press releases, calls, and interviews with the franchisee amplified the message.
The impact
Coverage across newspapers, magazines, and online established Just Salad as a fresh new name in Dubai’s dining scene, with attendees continuing to engage through branded bowls.