Hook
How does the #1 name in chicken prove it can take its taste anywhere?
The challenge
KFC wanted to reinforce its image as a market leader while creating a campaign that showed how the brand could reach its customers anywhere.
The solution
C&B helped stage an extraordinary stunt – delivering 3,000 sandwiches by helicopter to a beach crowd. The campaign expressed the simple message: KFC comes to you anywhere.
The impact
The activity generated 14 million Twitter impressions, 100,000 new organic followers, 40,000 interactions, and 60 news articles, with a PR value of over $200,000.