Hook
Hammer Time!
The Challenge
OPPO needed to prove the Reno 12 could withstand real life – and stand out in a crowded smartphone market where every brand claims durability.
The Solution
We created a series of stress-test videos that went beyond ordinary trials. From smashing tiles to makeshift DIY moments, the Reno 12 endured it all and emerged unscathed – delivering both entertainment and credibility.
The Impact
The campaign exceeded all objectives, reaching over 3.8 million views and 1.4 million engagements. Audiences interacted – across TikTok, YouTube, Instagram and Facebook – reinforcing trust in OPPO’s product quality and boosting brand awareness.