From Filters to 300% Sales Lift: OPPO’s TikTok Challenge That Took Over the GCC

Hook

It’s safe to say we got the hang of things pretty fast.

The Challenge

OPPO tasked us with launching the Reno6 Pro 5G in the GCC, connecting with Gen Z and millennials in a way that cut through TikTok clutter, drove engagement, and converted into pre-orders.

The Solution

We created the region’s first three-outcome TikTok challenge of 2021. Gesture-controlled filters, 40+ branded assets, a custom jingle from a local rapper, and tailored influencer content kept users hitting replay.

The Impact

Within nine hours, we were trending #2 on TikTok with 2.8M views. #CaptureYourEmotion was used 1,140 times, influencer content surged, and pre-orders for the Reno6 Pro 5G rose by 300% compared to the previous series.

From Filters to 300% Sales Lift: OPPO’s TikTok Challenge That Took Over the GCC

Influencer & TikTok activation

Hook

The Challenge

The Solution

The Impact

C&B has influence, and knows how to use it.