Hook
How do you steer a network of individuals to function as one?
The challenge
Publinet, a growing network of PR companies, of which C&B was one, needed to strengthen employee engagement and create a positive culture across its divisions.
The solution
C&B launched Happy – a social recreation programme that rotated responsibility among employees to organise monthly activities and workplace initiatives, fostering bonds outside the office.
The impact
On its first anniversary, employee surveys revealed happiness had risen by 74%. The initiative won Gold for ‘Employee Engagement’ at the MEPRA Awards.