Hook
How do you engage employees at one of Dubai’s largest real estate firms?
The challenge
wasl wanted to strengthen internal culture by transforming its employee newsletter into something engaging and inspiring for over 400 staff.
The solution
C&B redesigned the newsletter into a fully digitised, bilingual platform filled with motivating stories, creative design, and engaging graphics. Every element – content, visuals, production – was crafted by the agency.
The impact
Over three years, the newsletter became a cornerstone of employee engagement, supporting wider activities like Founding Day, UAE National Day, and team-building events.