Hook
There is pride in supporting growth.
The challenge
As one of Dubai’s largest real estate management companies, wasl wanted to strengthen its corporate reputation and position itself as a key driver of the city’s economic development.
The solution
C&B designed a fully integrated communications programme highlighting the leadership of CEO Hesham Abdalla Al Qassim and Chief Property Management Officer Zainab Mohammed. Coverage included their achievements, awards, and recognition as thought leaders in the industry.
The impact
The campaign earned Gold for ‘Government Communication’ and Silver for ‘Corporate Reputation’ at the MEPRA Awards, reinforcing wasl’s role as a trusted authority in Dubai’s property sector.