Blog
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Thoughts & insights
From brand management and business strategy to press exposure and public perception, our take on anything and everything to do with public relations.
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Categories
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Communication Advisory vs Agency: The End of the Coverage Economy
Taima Al FarouqiJune 15th, 2026 -
Influencer Marketing Isn’t a Hobby Anymore. The UAE Made It Official.
Farah ItaniJune 4th, 2026 -
The Car Was Never The Point
Mousa NimerMay 22nd, 2026 -
Social media, and the case of saying more, meaning less.
Omar Al SadiMay 6th, 2026 -
Yalla, it’s our algorithm now
Pashma ManglaniMarch 26th, 2026 -
The Recommendation Is the Job
Hlaa AlnamaryMarch 22nd, 2026 -
Beyond Visibility: Designing Thought Leadership That Lasts
Khaled Abu HishmeFebruary 15th, 2026 -
Proof Over Promise: Building Credibility in an Age of Skepticism
Riya VatnaniJanuary 10th, 2026 -
From Message to Meaning: Crafting Strategies That Stick
Andrey DemiyanovNovember 25th, 2025